If you click any of the five Values shown above,
episodes related to the Value will be displayed in the following "Episodes leading to the future" section.
If you click any of the five Values shown above,
episodes related to the Value will be displayed in the following "Episodes leading to the future" section.
EpisodeEpisodes leading to the future
Click the image to display the contents of the episode
1900年
Building the foundation for the modernization of the confectionery industry
1899
Founding Morinaga Western Confectionery Shop
Unshakable commitment to quality
1905
Angel mark registered as trademark
Popularizing caramels across Japan by releasing Milk Caramel in a pocket-sized container
1914
Releasing Milk Caramel in a pocked-sized container
Starting the first
integrated production
of milk chocolates in
Japan
1918
Starting the
integrated production
of chocolates
Conducting initiatives for the benefit of employees, including the introduction of the eight-hour workday
1919
Introducing the
eight-hour workday
Reason why Morinaga's biscuits have long been supported
1923
Making a biscuit
product "MARIE" for
the domestic market
Establishing sales stores based on the coexistence and shared prosperity policy
1928
Launching the
"Morinaga Belt-Line
Store" system
Attracting customers through innovative advertisements and promotional campaigns
1931
"AviationPromotion" for the sales promotion of caramels
Contribution to
society through the
first mass production
of penicillin in Japan
1944
Succeeding in the
first mass production
of penicillin in Japan
1950年
Enhancing
communication with
customers
1971
Establishing a
department devoted
to responding to
customers
Creating a new food
culture to meet the
needs of the times
1994
Releasing "in-Jelly" to the market
Provision of food with
a sense of safety and
reliability
1995
Introducing the
"Morinaga HACCP"
system
Environmental
initiatives
1998
Becoming the first
ISO14001-certified company in the Japanese confectionery
industry
2000年
Introducing the new
concept of
"freshness" to ice
cream
2001
Introducing
"freshness" as a new
marketing concept
Global marketing of
HI-CHEW
2008
Establishing Morinaga America, Inc.
Putting smiles on the
faces of both
chocolate-lovers and
producers
2008
Launching the
"One Chocolate for
One Smile" campaign
Empowerment of
women and of all
employees
2012
Appointing a diversity team