Our episode based on altruism

Our episode

Our episode based on altruism

Up until now and from now on Episodes that represent our commitments Up until now and from now on Episodes that represent our commitments
Value

Our Commitments (VALUE)

If you click any of the five Values shown above,
episodes related to the Value will be displayed in the following "Episodes leading to the future" section.

  • Give first priority
    to customers
  • Be a pioneer
  • Have an
    indomitable spirit
  • Value ties
    between people
  • Align our business
    imperatives with
    social challenges

If you click any of the five Values shown above,
episodes related to the Value will be displayed in the following "Episodes leading to the future" section.

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EpisodeEpisodes leading to the future

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1900

  • Building the foundation for the modernization of the confectionery industry

    1899
    Founding Morinaga Western Confectionery Shop

  • Unshakable commitment to quality

    1905
    Angel mark registered as trademark

  • Popularizing caramels across Japan by releasing Milk Caramel in a pocket-sized container

    1914
    Releasing Milk Caramel in a pocked-sized container

  • Starting the first
    integrated production
    of milk chocolates in
    Japan

    1918
    Starting the
    integrated production
    of chocolates

  • Conducting initiatives for the benefit of employees, including the introduction of the eight-hour workday

    1919
    Introducing the
    eight-hour workday

  • Reason why Morinaga's biscuits have long been supported

    1923
    Making a biscuit
    product "MARIE" for
    the domestic market

  • Establishing sales stores based on the coexistence and shared prosperity policy

    1928
    Launching the
    "Morinaga Belt-Line
    Store" system

  • Attracting customers through innovative advertisements and promotional campaigns

    1931
    "AviationPromotion" for the sales promotion of caramels

  • Contribution to
    society through the
    first mass production
    of penicillin in Japan

    1944
    Succeeding in the
    first mass production
    of penicillin in Japan

1950

  • Enhancing
    communication with
    customers

    1971
    Establishing a
    department devoted
    to responding to
    customers

  • Creating a new food
    culture to meet the
    needs of the times

    1994
    Releasing "in-Jelly" to the market

  • Provision of food with
    a sense of safety and
    reliability

    1995
    Introducing the
    "Morinaga HACCP"
    system

  • Environmental
    initiatives

    1998
    Becoming the first
    ISO14001-certified company in the Japanese confectionery
    industry

2000

  • Introducing the new
    concept of
    "freshness" to ice
    cream

    2001
    Introducing
    "freshness" as a new
    marketing concept

  • Global marketing of
    HI-CHEW

    2008
    Establishing Morinaga America, Inc.

  • Putting smiles on the
    faces of both
    chocolate-lovers and
    producers

    2008
    Launching the
    "One Chocolate for
    One Smile" campaign

  • Empowerment of
    women and of all
    employees

    2012
    Appointing a diversity team