The Morinaga Mothers’ Appreciation Society was created in 1936, and in 1937, activities to popularize Mother’s Day nationwide were begun with the cooperation of several organizations, thereby establishing the “Thank you, Mother” tradition in Japan.
In 1944, Morinaga began joint development of penicillin with the Japanese Army Medical College and successfully created Japan’s first domestically produced penicillin. This penicillin saved many people who were injured during the war.
In 1954, Morinaga installed 70-meter band ovens for biscuit manufacturing and began the mass-production of high-quality biscuits
Since before the Second World War, Morinaga also demonstrated its pioneering spirit in the field of advertising. In 1960, the company used the mass media to present a large-scale chocolate for Valentine’s Day campaign, cueing the establishment of Valentine’s Day in Japan.
